Photo by ikvyatkovskaya via Freepik.
I’m not one to question the power of a little retail therapy. In fact, I’m sure few of us could deny the (temporary) mood-boosting benefits of clicking “add to cart.” But what if I told you that your 10-step skincare routine isn’t as beneficial as you think it is?
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Photo by Karolina Grabowska via Kaboompics.
With the holiday season in full swing, it’s a good time to familiarize yourself with the strategies used to influence consumers into making purchases. Although these tactics may not be unique to the beauty industry, they are definitely effective, especially considering how much beauty brands already leverage insecurities to increase their sales.
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