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Serum dropper sitting on reflective surface.

Photo by Kaboompics.

How to Build a Simple Skincare Routine →

January 5, 2025

The internet is seemingly filled with people sharing their detailed, often expensive skincare regimens. Everywhere you look, new products, tips, and techniques scream for attention, ranging from the elaborate to the utterly bizarre. These overly complex skincare routines have surged in popularity, making it increasingly challenging for consumers to determine which products to choose and what kind of routine to follow.

The truth is, you don’t need a complicated routine to get great results. According to dermatologists, complex skincare regimens often do more harm than good, leading to irritation, product buildup, and damage to the skin’s barrier and microbiome. Not to mention the time and money that can be wasted on an unnecessarily fussy routine.

If you’re new to skincare or looking to overhaul your current routine, this is a great place to start. However, be aware that there is no one-size-fits-all skincare regimen. Think of the following steps as a guide, and tailor your routine to best accommodate your needs and skin type.

Cleanse (Morning and Evening): A good cleanse is always the first step in any good skincare routine. Cleansing removes dirt, oil, sunscreen, and makeup and preps your skin for the next steps in your routine. Contrary to popular belief, using your hands to wash your face is still the safest way to get the job done, as long as you wash your hands first. Use lukewarm water (never hot), and use your fingers to massage the cleanser gently onto your skin in circular motions. Rinse thoroughly and pat your skin dry.

Exfoliate (1-2 Times a Week): Before everything, consider your skin type when choosing an exfoliant. You may need to try a few different products to determine whether physical or chemical exfoliation is best for you. If you’re using a scrub, look for one with fine, small particles like jojoba beads, rice powder, or bamboo powder. These are gentle on the skin and effectively remove dead skin cells without irritation. Avoid scrubs with large or sharp particles like crushed nutshells. Apply the scrub to your skin and gently massage in small, circular motions. Rinse with lukewarm water.

If you’re using a liquid chemical exfoliant, apply the exfoliant to your face using your hands or a soft cotton pad.

Tone (Optional – Morning and Evening): It may be controversial, but I have always considered toner unnecessary. Of course, some would vehemently disagree, which is why this step is entirely optional. The general purpose of toner is to give the skin an extra cleanse. Depending on your skin type, this may or may not be necessary. Toners can also include helpful ingredients that provide extra hydration or mild exfoliation. If you’re already using a toner you love, keep using it. Just know that this step is something you can eliminate from your routine if you feel it’s not benefitting you.

Treat (Morning and Evening): This is where your serum comes in. Skincare serums typically contain highly concentrated formulas packed with key ingredients to target specific skin concerns (such as loss of firmness or discoloration). Dispense the serum into your palms, then lightly press it onto the skin. Pat in outward and upward motions until fully applied to the face and neck.

Moisturize (Morning and Evening): Whatever your skin type, skin needs moisture. The moisturizer you choose is entirely up to you and the skin type you have. Typically, it’s best to apply moisturizer while your skin is still slightly damp. If you’re using a toner or serum, make sure to moisturize before either product fully dries. Aim for a quarter-size amount, and be sure to include your neck, throat, and upper chest area. Use firm but gentle pressure, and massage your skin using an upward motion.

Protect (Morning Only): The final step in your morning routine should always be SPF 30 or higher. If there’s a single step in any skincare regimen that should be considered non-negotiable (aside from cleansing and moisturizing), it’s sunscreen. And don’t rely on any makeup you apply to give you proper sun protection. While many makeup products today contain SPF, it’s likely not enough to truly give your skin the protection it needs. Always apply sunscreen directly (and generously) to clean skin after moisturizing and before applying makeup.

Mask (Optional – 1-2 Times a Week – Evening): When using a mask, be sure to select one that suits your skin type and your skin’s needs. Clay masks are great for deep-cleaning your skin, while cream masks provide additional hydration and help treat problem areas. Using a sheet mask is fine, but you may want to consider investing in a mask that provides more value for your money and is designed to give you lasting results. You can even try using an overnight mask a couple of times a week in place of your regular nighttime moisturizer.

Note: To simplify your routine further, look for products that pull double duty. A daytime moisturizer with SPF 30? Yes! A toner or serum that contains a mild chemical exfoliant? Yes! The goal is to get the maximum benefit from your routine with as few steps as possible. Just make sure to use products suited to your skin type and follow all instructions and warnings carefully.

Need help following the routine you’ve designed for yourself? Get it here.


Related:

How to Identify Your Skin Type

In Skincare, Skincare Basics Tags Skincare, Skincare Basics, Skincare Routine, Skincare Trends
← Digging the Dirt: My Favorite Clay MasksHow to Identify Your Skin Type →

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